Evaluation Question 4 - David Brady

Evaluation Question 3 - David Brady

a stereotypical hipster

THE VIDEO

audience feedback had a huge impact on my video products, due to the audience feedback received my video products were changed completely and were re-structured. for example for my original idea for the video I was going to half narrative and half performance based shots. I received audience feedback when i had all of the performance based shots and half the narrative shots. 

Due to this audience feedback i decided that the video plan wasn't fitting the song and the genre. this led me to change the project drastically. I chose a different song by the same artist, 'Late', and to change the idea for the video. instead of having a story or narrative alongside the performance shots i decided to use shots of the band messing around in central London, firstly because this fit the lyrics to the song, and because it was a common theme throughout the indie-rock genre.

This therefore shows the dramatic changes that audience feedback created as it led to the change of the structure of the video as well as key elements such as the style of video, the setting of the video and who was in the video. 

When comparing the first audience feedback to the last it is easy to see that there has been an improvement in the product, and that the changes have been made that were needed according to the first feedback. First audience feedback was negative and led to a change in the whole structure of the product whereas the last was complimentary and saw the product as a complete. 

THE DIGIPAK

Audience feedback also had a huge impact on the print products, especially the digipak. Like the video the audience feedback of the digipak led to changes in the structure of the project. for example the original idea for the digipak was to have a black and white theme for the cover and the back and then have a colour scheme for the inside panels. however after receiving audience feedback i discovered that the black and white theme wasn't favoured over the colour theme. 

This audience feedback led to me changing the cover of the digipak to a colour scheme where the whole digipak had one scheme instead of two. this was an important audience feedback as it allowed me to hear what the target audience preferred and therefore i can target my product for it.

Original design

Adapted design after audience feedback

THE ADVERT

Similarly for the magazine advert i got lots of audience feedback but it was more based on the positioning of text and the fonts used. this was important as i didn't want the advert to be overcrowded or too full on, therefore by getting audience feedback i learnt how much text was appropriate for the advert and how much wasn't. 

when comparing the first to the last audience feedback for my print products i saw the progression that was made to improve the products. the audience feedback was mainly positive throughout therefore letting me know that the products were appealing to the target audience.

Original design 

Final Design after audience feedback

SUMMARY

Audience feedback was a useful tool throughout the construction of my products as it allowed me to get input from those in my target audience, letting me know if i was going away from what they appeal too. this allowed me to make sure that my products were suitable for the target audience and that they were what they expected from the products. Overall the audience feedback has had a huge impact throughout my products leading to lots of change and development, it was a significant in the completion of my products, without it my products wouldn't have ended up in the same form as they are now.

However i could have improved the audience feedback i received by asking more questions, especially about how the target audience expects the products to be marketed. as well as improving by using more social media techniques such as twitter polls to get direct audience feedback from the target audience. 

Evaluation Question 2 - David Brady

Evaluation Question 1 - David Brady

Evaluation Question 4 - Ciara Nolan

HOW DID YOU USE NEW TECHNOLOGIES IN THE CONSTRUCTION, RESEARCH, PLANNING AND EVALUATION STAGES?

Evaluation Question 3 - Ciara Nolan

WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?

INITIAL IDEA OF TARGET AUDIENCE:

• From my own experience of the indie-rock genre and from audience research I was able to produce an idea of who our target audience would be.
• We knew almost instantly that our target audience would vary between the ages of 15 and 24, this is due to the fact that this age group enjoy laid back music and would like the style of the Jungle Doctors.
• As our chosen band, Jungle Doctors, already had a fairly big following, we researched their social media pages, to find out what kind of people enjoy their music. From this we were able to create an image in our minds of who our target audience would be.
• As our target audience are so active on social media, using Youtube was vital to see the kind of comments the band got on their music, and it was also very useful for researching similar music.
• As well as Youtube, Facebook also provided us with the kind of people that followed the band; for instance, their occupation, hobbies and lifestyle, which was helpful when creating our ideal audience.
  

PERSONAL EXPERIENCE:

• Being a fan of indie-rock music gave me an advantage, as I was able to discover different audiences within the genre, and pin point one best to suit our song choice.
• Also, by personally attending events such as Reading Festival, I was given the opportunity to see bands such as The Arctic Monkeys, The 1975 and The Libertines in 2014 and 2015. This meant I was able to discover the target audiences of such bands which would in turn relate to the target audiences our group would try and direct.
• As it was the years 2014&15, it also gave me an up-to-date interpretation of who would be listening to this genre of music

RESEARCH:

• I carried out a number of different techniques when researching our target audience, this way I had more information to work with.
• One technique was using Youtube as a source of researching. This allowed me to research live gigs within the indie-rock genre and find out what kind of audiences they were performing to.
• The two bands I focused on were Arctic Monkeys and their song 'I Bet You Look Good On The Dance Floor' and Bombay Bicycle Club and their song 'Shuffle'. Both music videos show the bands playing live, with many different band shots, which was something we wanted to include in our video. These two bands are very similar to the music of the Jungle Doctors, and that is why we were drawn to them.
• Arctic Monkeys' video interested me particularly, as I have seen them live which meant I was able to incorporate ideas from their music video, but also I could bring in my own experience and gauge who the target audience might be.
  
  
• The crowd's in both of these videos (above) showed a similar pattern: it was mainly a young male and female audience, with a similar 'hipster' style, which fit perfectly with our target audience. This style is very common within the indie-rock genre, therefore I developed this idea to ensure it appealed to this particular group of people.
• Furthermore, a survey we conducted found that it would be most effective to have the people i  our music video aged between 17 and 19, this way the audience feel as though they can relate to the band more; especially because we estimated that this age group would be the ones to view our video the most.

FURTHER RESEARCH:

• After trying to conduct research with a focus group, we came to the conclusion that this method wasn't very effective, as the responses were often immature. Also with a focus group, it provided an unbalanced view, as it was often more boys than girls.
• Therefore, we opted for individual audience interviews; which provided us with much more effective information to build on.
• During the research, we used a girl and 2 boys, with ages ranging from 17-20 (ages of our target audience).

• This particular research provided us with feedback about the song, ideas for our video and how people responded to the choice of genre

• Although we had effective feedback from our peers, and those in our target audience, we also turned to our teacher for some more productive, and analytical feedback. 
• This proved very helpful for us, not only because we received positive feedback about the lighting and the positioning of the camera, but we also received a lot of negative feedback, mainly based around the band shots, and the narrative not flowing or fitting well together.
• Due to this feedback, we thought it was completely necessary to change our song and music video now, while there was still time, rather than continuing with a video we were unhappy with.

• Our new idea, focused a lot more on the band, with efficient camera movement and a better storyline, which was more suitable to the indie-rock genre

• With our new, and more upbeat song, 'Late' by Jungle Doctors, we were able to include a lot more quick cuts between the band performance shots and the action shots. 
• By including the band in the narrative aspect of our video also meant that the entire storyline made much more sense, compared to our previous one
• This shows how big of an impact audience feedback is, as it can dramatically improve your product. We knew it was vital to receive as much feedback as possible because the audience are the ones acquiring the product, therefore it is important that we create a product that fits what they want and need.

• From the feedback of our final product (video above), it is clear that changing out song and idea made a dramatic difference to the success of our product.
• The feedback is a lot more positive and genuine, which meant that we were successful in creating a product to meet the audience's needs.
• We purposefully received feedback from people within our target audience and who are common listeners of the indie-rock genre so we were able to see if we truly did fit the criteria of this genre, and if fans would enjoy it.

PRINT PRODUCTS-

MAGAZINE ADVERT:

• The use of audience feedback was also extremely essential for the product and improvement of my print products.
• Audience feedback during the production process of the magazine advert meant we were able to change it from a very average advert, to a professional-looking product which would fit well lined up with professional work.
• Our first draft possessed many of the important elements that a magazine advert should include, such as an image of the band, release date, bold text and information about the band's social media. However, the overall look of the advert was not aesthetically pleasing or eye catching enough. 
• With audience feedback that agreed with what we already thought about our first draft, we were able to change it to suit their needs. We were told that the space looked empty and some colours didn't work well together, therefore we changed these aspects to produce a professional product.
• Our new, and final magazine advert possessed a lot more qualities of real and existing adverts that you would find in magazines such as NME. 
• Audience feedback was very useful when deciding on colours for the magazine. We were informed that the muted colours suited the magazine better, as it tied in with the digipak and the type of music of the band. Therefore, we decided to use this information and stick to the faded colouring to link it back to the band and their music.
• The laid back photo of the band as the main image received positive feedback as the audience felt it "reflected the personalities of the band members well". 
• Having 2 boys and 2 girls for audience feedback on our magazine also gave it a gender equal response, which in turn produced unbiased results 

(Final Magazine Advert)

DIGIPAK:

• The digipak was also transformed dramatically thanks to the audience feedback that we received and implemented into the development of our products
• The original idea was to have our digipak entirely in black and white, which is very common in the indie-rock genre. However, after audience feedback we found that it would be more eyecatching and appealing to follow the same colour scheme as the magazine advert, with the pastel, muted colours.
• The font remained the same throughout the digipak, and again linked back to our magazine advert, so the audience were able to see that the products were related. 
• Audience feedback on the digipak provided simple, yet effective criticisms, such as the font size and the colour scheme, which we were able to change in order to produce a professional final product.
• The main feedback was to keep the digipak simplistic- so that it wasn't too jam packed, and the simplicity would draw the audience towards it more- therefore this is exactly what we decided to do

(Final Digipak)

OVERALL:

• Research into the target audience as well as audience feedback was majorly important for the development of our music video and print products 
• It was vital to collect audience feedback during the entire production process, in order to change and tailor any aspects of the products based on feedback from the target audience. 
• It is almost always the case that the closer the products are to the target audiences' expectations, the more successful the products will be at promoting the band
• Without audience feedback, there is no way that our products would have come out as successful as they did. 
• In conclusion, audience feedback has had a massive impact on our final products. With personal opinions, analytical responses and criticisms, we were able to develop and change our products to suit the expectations of our target audience, resulting in a successful reaction. 

Evaluation Question 2 - Ciara Nolan

Evaluation Question 1 - Ciara Nolan

Evaluation Question 4 - Joe Tiongson

Evaluation Question 3 - Joe Tiongson

What have you learnt from your audience feedback?

INITIAL IDEA OF TARGET AUDIENCE
When considering the making of our music video and ancillary text, the initial idea of who are target audience would be were produced through both research and personal experience. We focused more on young teens who are familiar with the indie-rock genre scene and typically live the 'laid-back' and independent indie lifestyle as I felt that they would easily catch onto the style of music which the Jungle Doctors play and we therefore already have an established audience who are interested in independent and authentic bands.

Since our target audience are always so active on social media, sites such as Twitter and Facebook was key to gathering information mainly due to the fact that its always up to date information on the Zeitgeist of society and efficient secondary research. we were enabled to use the 'Jungle Doctors' pages to look into the ages of people who had followed and liked the web page.

Other aspects of the internet that allowed me to get an insight into the general target audience involved Youtube which allowed me to view music videos similar to that of Jungle Doctors such as videos from Circa Waves and The 1975 comparing their similarities and differences. We also viewed the comments of the fans and their average age range to get a feel of what they appreciate in their music videos and perhaps any room for improvement. 

Personally, being a fan of their music and the indie-rock genre helped when researching into the target audience. Having attended one of Jungle Doctors' gigs, I was able to gauge in the audiences which attended and seen the types of people who listen to their music to only find that they are similar to myself in not just the way I dress but also personality and behaviour wise. Aside from seeing gigs I've also attended Reading Festival in both 2014 and 2015 to see similar bands play such as Bombay Bicycle Club, Foster the people, Cage the elephant and The Libertines  which in return further supported my interpretation of the types of people who go see such indie-rock bands in larger events but also relate to the target audiences we as a group would try to direct towards. Although research is significant for discovering the type of audience to focus on, its also allowed me to see on a personal level what people enjoy about these bands alongside their preferences and dislikes.

I was also able to conduct primary research into finding the type of audience to revolve our music video on, this included conducting a questionnaire around the school asking students questions like 'what do you normally notice when watching an indie-rock music video' alongside if their likes, dislikes and preferences on the genre. One of the results showed that audiences commonly notice the close ups of band instruments in music videos which we then took on board and implemented into our music video. I've also noticed that indie-rock bands such as The Arctic Monkeys and Catfish and the Bottlemen are seen on popular music magazine NME which is well established within our focused age group.

Specifically, Youtube videos of the genre was an example of research into the target audience which helped to accompany my own experiences of gigs and festivals. Its allowed me to research live gigs of similar bands to that of the Jungle Doctor and visually interpret audiences that they were playing to. One example that stood out was the music video 'Homesick' by Catfish and the Bottlemen which presented the band playing live to their audience, because the band is fairly similar to the style of play of Jungle Doctors, the audience would no doubt be of similar interest. Seeing crowd in their live-gig music video took influence in terms of potential target audience for Jungle Doctors, visually I was able to distinguish a mix of both male and female audience members mostly in the age bracket support by my questionnaire of around 15-25 years. 

It can be seen that the audience for Catfish and the Bottlemen are predominantly young men and women who dress similar to the style of the bands and reflecting their style of music.

For the process of audience feedback, we conducted various focus groups of up to 5 people each time however although it had it advantages I did not feel that it was very efficient and valid form of feedback mainly to the fact that I discovered that people within each group despite giving detailed feedback were quite immature at times and was easily influenced by peers often giving the same answer as the previous person, sometimes failing to give specific examples that I could make significant improvements on. Instead we also turned to focus groups but on various individual perspectives balancing the boy/girl ratio fitted to our target age range to tailor perfectly into the target audience in order to get valid feedback.

Aside from audience feedback from our peers and focused audiences, we also showed our working music video to our subject teacher in order to get a detailed, critical and analytical feedback yet also personal opinions of an older audience. After having shown the music video, she first gave us positive feedback such as the 'framing of the bandshot' along with the lighting "being able to highlight each band member distinctively". However with positive feedback, we also received an equal amount of possible problems that pose the music video such as the difficulty in finding a relation between the time lapses and narrative sequences as they were proven to be both two different settings, one being at Central London whilst another a simple park. This did not reflect the idea we had in mind and on the storyboard which therefore made sense that it wasn't working out. A notable feedback was also the fact that the transition from day to night sequences and the bandshots in between failed to be fluent and did not compliment one another. 

The critical comment that signalled the failure of the initial idea we had was that the narrative sequences came of confusing overall alongside the bandshots and posed no actual plot relating to the song lyrics and general vibe. Along with this, its also made us as a group notice that our chosen actors to be in our music video did not seem authentic and convincing in portraying the plot very well but rather just awkwardly placed. 

After receiving this jarring feedback we've understood that there was many improvements needed to be made in our music video but with time given and planning we weren't able to re-shoot particular scenes again and therefore decided as a group to scrap our original idea changing it to one that would make more sense and actually tick the boxes of the generic indie-rock genre and audience expectations. We've acted on this and decided to have a new song accompanied by a new idea and a significant improvement we were planning to have was that both narrative sequences and band shots should focus solely on the band and the band alone as a key aspect of the indie-rock genre that we've been ignoring is the authenticity of the band and the music they play; they don't focus much on the narrative but rather the promotion of the band and what they stand for.

With this we've chosen a new (much better) song 'Late' by the same band which was a more fast pace upbeat song that we had more opportunities to cut to different frames and overall have more movement of both band members and narrative sequences as we've felt that in the original video, it gave off a fake and slow atmosphere which didn't reflect the genre. The new song also was more easy to interpret and make scenes out of in contrast to the other song which lyrics didn't revolve around the shots. alongside these changes we've also switched around the lead singer as the previous one didn't seem very enthusiastic whereas the new singer was best suited to the new song with his active and bubbly personality. We've also chosen to do all narrative sequences based in Central London because its accessible to our group, makes each frame fluent with each other and reflects the bands home town which in some cases is shown in indie-rock music videos.

Without receiving the very informative and genuine audience feedback, we would have not been able to make the sudden realisations and quick changes that lead us into making our current successful music video. I felt that with the importance of audience feedback I was able to identify strong areas of the music video and areas which were available for improvement, with audience feedback we could see which boxes of the genre and audience preferences we were accomplishing and making great use of.

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Print Products - Magazine Advert

The use of audience feedback was also essential for the production and improvement of my print products. Throughout the production process, audience feedback allowed us to make any drastic changes straight  from the minds of the audience and onto the ancillary text. It changed from an amateur poorly positioned product to the development of a professional equivalent looking design which wouldn't look out of place among the work of official magazine adverts. Our first draft of the magazine advert, although possessing many of the important aspects to be included in the advertisement such as the release date, title of band, and details on where to follow them and purchase their album, it was very poorly positioned the less important texts were made the most visible in contrast to the most important context made barely noticeable but from audience feedback we were able to pick this up and make improvements.

The new magazine advert now possesses the qualities of a genuine advertisement one would potentially see inside well known music magazines NME and Kerrang. The context in the advertisement was placed around the picture of the band sitting on the bench to portray that besides the album information the main focus of the advertisement was to promote the band overall and their music. The title remained the same and the most visible because that is what we want the audiences to associate the advert with (the band) and the layout is professionally placed so that on each context has its own attention spot meaning that the information we're trying to send is not cluster around one part of the poster. The audience feedback also lead us to experimenting with the colour pallet of the poster as we were told that it was preferred that it matched the shades on the digipak cover and vibe of music. Therefore we made the shade of the band shot more of a pastel colour to reflect the light-hearted mellow vibe that the band is highlighting in both their music and digipak cover.

DIGIPAK

As well as the magazine advert, the digipak was also transformed dramatically with the help of audience feedback. Originally the digipak would not involve the image of the band at all but from the feedback we've noticed that the audience found it more easier and pleasing if the bands image was involved in some way within the digipak so we then decided to make it the front cover as its the first thing audiences will see and associate with. The Font of the digipak remained the same throughout to be associated with the band and reflected their simplicity and ambiguous personalities. Audiences appreciated the layout of the digipak overall whether it was from the bands personal message to the list of songs, it all "maintained the vibe presented by the bands style of music and everything was where it should be with the key aspects presented". 

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Overall research into the target audience of Jungle Doctors as well as feedback was majorly important to the development of the final cut video, magazine cover and digipak. Without it we wouldn't have been able to make the changes to the ancillary text but most significantly the main text as we had a whole new idea which the ancillary and audience expectations were dependent on. It was made clear that throughout the production process i was able to tailor and change the produces based on the feedback we received. I felt that throughout the process of making both main text and lending a helping hand on the ancillary text, I've come to notice that my opinions on what I prefer on the products would often make way for the majority vote during audience feedback but at the end I made a clear balance between my ideals and audience viewpoints in order to produce the professional feel of my products. 

Evaluation Question 2 - Joe Tiongson

Evaluation Question 1 (2) - Joe Tiongson

Evaluation question 1 (2) from joetiongson

Evaluation Question 1 (1) - Joe Tiongson

Evaluation Question 4 - Jodie Turini

Evaluation Question 3 pt 2 - Jodie Turini

Evaluation Question 3 pt 1 - Jodie Turini

Rough Transcript: 

We decided to pick a song by the ‘Jungle Doctors’ as we felt the indie-rock genre is very popular at the moment and we could work well with their song ‘Late.’ We began researching into their existing audience demographic to get a better idea of who we would be appealing to.

We went onto their Facebook and Twitter pages to see the ages of the people they had following them. From this, we decided our music video would focus on a female target audience females around the age range of 15-24. We also watched live performances of the band on YouTube to see what their crowds were typically like. To further our research we explored more well-known indie-rock bands to gain inspiration, these included; Arctic Monkeys, The Kooks and The Stroke. We noticed a common trend in all their videos, the lack of a long narrative. They tend to steer clear of a long narrative as they revolve their videos more around them actually playing of the instruments. This is something we felt we needed to incorporate into our music video.

Before we finalised any storyboards or ideas we went to our target audience and asked their views on indie-rock and what they enjoyed listening to. This allowed us to see if an indie-rock genre would appeal to our target audience, from the research we found males were almost interested in indie-rock, this extended our target audience further.

Once we had finished filming and began putting together a rough cut we went back to our audience and asked for feedback. 90% of the feedback said that they didn’t understand the link between the narrative and the band shots, the band were not in the narrative and therefore it became confusing and disengaging. Another comment said that the scenes shot in the park looked unprofessional and rushed with no structure; overall the feedback was very negative. Unsure of what to do we all sat in a group and spoke of our options, we understood what the audience were saying and even agreed with them ourselves. We tried to stay positive and came up with a whole new idea for a different song, but still by the Jungle Doctors, already we were much more positive and felt it would work well with our genre. Not wanting to make the same mistake again we asked members of our audience before we began filming again what they thought of it, all the feedback was much more positive.

Once we had finished filming the music video for the second time, and had finished the postproduction stage, we presented the first draft of our music video to a number of people within our target audience age group. We asked people in groups of two so that others would be influenced in a big group of people and produced unreliable data.

In relation to our print products, audience feedback was vital. We produced a magazine advert and a digipack, however without constructive criticism from our audience they wouldn’t look how they look today. For example, the outside of our digipak was originally black and white, our audience feedback came back and said that they felt it looked dull and not eye catching enough, we changed it back to colour and found the feedback was very positive. Also, some people said that they couldn’t see the synergistic link between our magazine advert and digipak, we acted on this by editing both images side by side with the same filters, so that they looked linked.

We presented our magazine advert draft to members of our target audience and we attained a number of useful criticisms. For example, we were told our texts were too varied in colours and we should stick to a theme of colours and focus the attention on the picture and title instead. As a result of our audience feedback, we were able to note down the elements our audience had told us didn’t work, and what they felt would work better. We found that our draft was a good base and from the feedback we were able to make a few changes and move around the texts to create a more professional and eye catching advert.

Another example of where audience feedback has been essential is through our digipak, including what image to use but also what font to use. In the same way as the magazine we produced a digipak draft. After showing a group of people, we were informed the font wasn’t easy to read and the red colouring looked out of place. We took these criticisms and went away to plan a second draft. We showed another group of people and they found it really looked like an indie-rock digipak, the front cover was eye-catching and the angle of the camera gave the picture an edgy. We were pleased with our audience feedback upon our second attempt and overall liked how it looked.

In conclusion, initial research into our target audience age of the Jungle Doctors band, and our audience feedback upon our video and print products played a vital role in shaping our final work. As a group we were able to alter our drafts, to create a final piece of sustainable work that our audience could enjoy. This was important to us because our main aim of this project was to present our audience with something they like. We took on board all our negatives and positives as we valued the opinion of our audience. 

Evaluation Question 2 - Jodie Turini

How effective is the combination of your main and ancillary texts?

We created three products for the Jungle Doctors, this included a music video for their popular song “Late”, a complete digipak featuring two lyric booklets and finally a magazine advert to promote their album. 

Throughout the development of the products I felt it was important to create a sense of 'synergy.' The word synergy means: 'the interaction or cooperation of two or more organisations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.' From researching into synergy I noted that it was key we ensured that all our products interlinked but also have a sense of individualism.

HOW ARE THE MAIN AND ANCILLARY TEXTS CONNECTED?

Synergy between the main and ancillary texts was produced through aligning all the products with the indie-rock genre. A clear connection with all our products is the focus on the band, using images of the band emphasised the indie-rock genre through their fashion, facial expressions and youthful appearance. The focal point of the main text (music video) is the band, from the performance shots, where they showcase their raw talents and then in the narrative we wanted the audience to get to know the bands individual personalities, which is evident when they are seen messing around and being typical boys. As the main text is all about the band we carried on this focus in our ancillary text by using visually stimulating pictures for both the digipak and the magazine advert.

The kooks' album - 'Inside in / inside out'

Digipak:

Magazine advert: 

'The Kooks' use a similar colour scheme, creating continuity and synergy with their products. The colour scheme of black, white and red follow the genre of indie-rock, simple, dark but effective; the indie-rock genre is more about the music and talent than the design and exaggerate visuals. The image used by the kooks is the same for the digipak and their magazine advert. These are perfect examples of how synergy has been used to promote their products.

Creation of the digipak

In order to make our digipak & advert look convincing and professional we researched various real digipaks from the indie-rock genre, we took inspiration from the following:

'

Pcs from Jodie Turini

When taking photos for our digipak we soon realised we didn’t want a constructed picture, we wanted to capture natural shots of the band. In order to do this while filming we took stills in every location we film at, we positioned the band in front of a nice backdrop and told them to wait there for several minutes just talking. The effect of this was group shots of the band being themselves, pulling natural facial expressions and creating an edgy indie photograph.

Here is a selection of pictures we took as potential digipak front cover shots: 

The digipak cover photo was taken on a bridge, overlooking The Serpentine in Hyde Park, an iconic London landmark. As our band are part of the indie-rock genre we felt that using a background of locations such as the London eye or Piccadilly circus may give the impression of a pop genre culture, due to the bright vibrant lighting. 

The still image used was taken on set when filming part of the narration for the video. We felt Hyde Park was recognisable but with editing could look edgy and ‘cool.’ By using Hyde Park for our music video, digipak and magazine advert it adds to the synergy of the products and their interrelation. 

INSIDE DIGIPAK

The digipak follows a theme of the outdoors and nature, as well as, pictures of the band. In order to make our digipak unique we used the technique of lowing the contrast on the images, resulting in a faded appearance.

For our band message we choose a still taken from filming, the image was captured when the band were in place for a time-lapse, so they were unaware we were taking pictures, we felt that this added to our natural image. Also, in the background is Oxford Street, showing busy London and the famous London buses, this adds to the mise-en-scene, as well as, acting as synergy with our music video. 

BAND MESSAGE

When choosing images for our lyric booklet feature we felt that another image of the band may distract from the focus on the song and the lyrics. Therefore, we used images that were taken on locations we visited during filming, by using images of the sunset and London road I feel it gives off an urban, indie vibe. 

LYRIC BOOKS

Synergy between the digipak and the video was formed through using imagery, we found that a large majority of the digipaks we looked at different have pictures of the band on every page. For this reason we chose to use pictures of the locations we shot at for the digipak, therefore, we used a London street and a sunset, we felt this set a unique and indie tone to the digipak, as well as, tying it into the music video. 

Eval 2 from Jodie Turini

MEETING THE BRIEF

The task in hand was to product a promotional package for the album and therefore it was vital to create a synergistic element between the music video and our two ancillary products. The idea of synergy within the marketing and promotion of the band is key to a successful reception of the band’s music which is the main focus of the promotional package. For example if people are visually stimulated by the magazine advert then they are more likely to view this music video and then proceed to buy the album/digipak because all three products feature synergistic elements which created the initial interest. In conclusion, the use of synergy between the products and there interrelationship will enable the successful marketing and in turn sale of the album which is the main aim of the promotional package. 

Our media products:

OUR PRODUCTS OVERALL

Overall, as I look back on our products as a whole I am very pleased with the outcome, I think our group successfully worked together and were able to produce high quality, professional products. I would argue that we created a strong synergistic element between the products as they all intertwine with each other. I feel our video is my favourite product, due to the effort, time and numerous re-filming of scenes we went through until we finally felt it had reached the standard we had set for ourselves. 

During the product of our video we had several setbacks, including; a change of song and new video idea after receiving audience feedback that our narrative and song clashed greatly, we changed our idea. Keeping positive we came up with a new idea and went to London and filmed until the late in the evening, going all around central London in the freezing cold, with all our equipment. We then spent several sessions after school trying to capture our band shots. After more audience feedback and reviewing the footage ourselves we felt they band shots didn’t look as professional as we hoped for, therefore, we arranged more filming time and enlisted the help of another friend to play the drums, as well as, changing the lead singer and location. Finally, we reached the final moments of editing when we lost all our editing and footage; after no luck it dawn on us that we may have to re-film and edit the entire video, which slightly broke us as a group, all we could do was hope. Thankfully, we were able to restore the editing and footage and the video was saved! When watching back the video and seeing the journey that led us to the final product I feel a great sense of achievement. As a group we continued to work together and remained dedicated to making completely our product to the highest standard, for that reason I feel out of all three products our music video is my favourite product.

Our music video: