Monday, 1 February 2016

Evaluation Question 2 - Jodie Turini

How effective is the combination of your main and ancillary texts?

We created three products for the Jungle Doctors, this included a music video for their popular song “Late”, a complete digipak featuring two lyric booklets and finally a magazine advert to promote their album. 
Throughout the development of the products I felt it was important to create a sense of 'synergy.' The word synergy means: 'the interaction or cooperation of two or more organisations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.' From researching into synergy I noted that it was key we ensured that all our products interlinked but also have a sense of individualism.


HOW ARE THE MAIN AND ANCILLARY TEXTS CONNECTED?
Synergy between the main and ancillary texts was produced through aligning all the products with the indie-rock genre. A clear connection with all our products is the focus on the band, using images of the band emphasised the indie-rock genre through their fashion, facial expressions and youthful appearance. The focal point of the main text (music video) is the band, from the performance shots, where they showcase their raw talents and then in the narrative we wanted the audience to get to know the bands individual personalities, which is evident when they are seen messing around and being typical boys. As the main text is all about the band we carried on this focus in our ancillary text by using visually stimulating pictures for both the digipak and the magazine advert.


The kooks' album - 'Inside in / inside out'

Digipak:


Magazine advert: 



'The Kooks' use a similar colour scheme, creating continuity and synergy with their products. The colour scheme of black, white and red follow the genre of indie-rock, simple, dark but effective; the indie-rock genre is more about the music and talent than the design and exaggerate visuals. The image used by the kooks is the same for the digipak and their magazine advert. These are perfect examples of how synergy has been used to promote their products.


Creation of the digipak
In order to make our digipak & advert look convincing and professional we researched various real digipaks from the indie-rock genre, we took inspiration from the following:
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When taking photos for our digipak we soon realised we didn’t want a constructed picture, we wanted to capture natural shots of the band. In order to do this while filming we took stills in every location we film at, we positioned the band in front of a nice backdrop and told them to wait there for several minutes just talking. The effect of this was group shots of the band being themselves, pulling natural facial expressions and creating an edgy indie photograph.

Here is a selection of pictures we took as potential digipak front cover shots: 









The digipak cover photo was taken on a bridge, overlooking The Serpentine in Hyde Park, an iconic London landmark. As our band are part of the indie-rock genre we felt that using a background of locations such as the London eye or Piccadilly circus may give the impression of a pop genre culture, due to the bright vibrant lighting. 



The still image used was taken on set when filming part of the narration for the video. We felt Hyde Park was recognisable but with editing could look edgy and ‘cool.’ By using Hyde Park for our music video, digipak and magazine advert it adds to the synergy of the products and their interrelation. 



INSIDE DIGIPAK

The digipak follows a theme of the outdoors and nature, as well as, pictures of the band. In order to make our digipak unique we used the technique of lowing the contrast on the images, resulting in a faded appearance.
For our band message we choose a still taken from filming, the image was captured when the band were in place for a time-lapse, so they were unaware we were taking pictures, we felt that this added to our natural image. Also, in the background is Oxford Street, showing busy London and the famous London buses, this adds to the mise-en-scene, as well as, acting as synergy with our music video. 







BAND MESSAGE
When choosing images for our lyric booklet feature we felt that another image of the band may distract from the focus on the song and the lyrics. Therefore, we used images that were taken on locations we visited during filming, by using images of the sunset and London road I feel it gives off an urban, indie vibe. 







LYRIC BOOKS

Synergy between the digipak and the video was formed through using imagery, we found that a large majority of the digipaks we looked at different have pictures of the band on every page. For this reason we chose to use pictures of the locations we shot at for the digipak, therefore, we used a London street and a sunset, we felt this set a unique and indie tone to the digipak, as well as, tying it into the music video. 










MEETING THE BRIEF

The task in hand was to product a promotional package for the album and therefore it was vital to create a synergistic element between the music video and our two ancillary products. The idea of synergy within the marketing and promotion of the band is key to a successful reception of the band’s music which is the main focus of the promotional package. For example if people are visually stimulated by the magazine advert then they are more likely to view this music video and then proceed to buy the album/digipak because all three products feature synergistic elements which created the initial interest. In conclusion, the use of synergy between the products and there interrelationship will enable the successful marketing and in turn sale of the album which is the main aim of the promotional package. 



Our media products:







OUR PRODUCTS OVERALL

Overall, as I look back on our products as a whole I am very pleased with the outcome, I think our group successfully worked together and were able to produce high quality, professional products. I would argue that we created a strong synergistic element between the products as they all intertwine with each other. I feel our video is my favourite product, due to the effort, time and numerous re-filming of scenes we went through until we finally felt it had reached the standard we had set for ourselves. 

During the product of our video we had several setbacks, including; a change of song and new video idea after receiving audience feedback that our narrative and song clashed greatly, we changed our idea. Keeping positive we came up with a new idea and went to London and filmed until the late in the evening, going all around central London in the freezing cold, with all our equipment. We then spent several sessions after school trying to capture our band shots. After more audience feedback and reviewing the footage ourselves we felt they band shots didn’t look as professional as we hoped for, therefore, we arranged more filming time and enlisted the help of another friend to play the drums, as well as, changing the lead singer and location. Finally, we reached the final moments of editing when we lost all our editing and footage; after no luck it dawn on us that we may have to re-film and edit the entire video, which slightly broke us as a group, all we could do was hope. Thankfully, we were able to restore the editing and footage and the video was saved! When watching back the video and seeing the journey that led us to the final product I feel a great sense of achievement. As a group we continued to work together and remained dedicated to making completely our product to the highest standard, for that reason I feel out of all three products our music video is my favourite product.



Our music video:

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