Evaluation Question 3 - David Brady

a stereotypical hipster

THE VIDEO

audience feedback had a huge impact on my video products, due to the audience feedback received my video products were changed completely and were re-structured. for example for my original idea for the video I was going to half narrative and half performance based shots. I received audience feedback when i had all of the performance based shots and half the narrative shots. 

Due to this audience feedback i decided that the video plan wasn't fitting the song and the genre. this led me to change the project drastically. I chose a different song by the same artist, 'Late', and to change the idea for the video. instead of having a story or narrative alongside the performance shots i decided to use shots of the band messing around in central London, firstly because this fit the lyrics to the song, and because it was a common theme throughout the indie-rock genre.

This therefore shows the dramatic changes that audience feedback created as it led to the change of the structure of the video as well as key elements such as the style of video, the setting of the video and who was in the video. 

When comparing the first audience feedback to the last it is easy to see that there has been an improvement in the product, and that the changes have been made that were needed according to the first feedback. First audience feedback was negative and led to a change in the whole structure of the product whereas the last was complimentary and saw the product as a complete. 

THE DIGIPAK

Audience feedback also had a huge impact on the print products, especially the digipak. Like the video the audience feedback of the digipak led to changes in the structure of the project. for example the original idea for the digipak was to have a black and white theme for the cover and the back and then have a colour scheme for the inside panels. however after receiving audience feedback i discovered that the black and white theme wasn't favoured over the colour theme. 

This audience feedback led to me changing the cover of the digipak to a colour scheme where the whole digipak had one scheme instead of two. this was an important audience feedback as it allowed me to hear what the target audience preferred and therefore i can target my product for it.

Original design

Adapted design after audience feedback

THE ADVERT

Similarly for the magazine advert i got lots of audience feedback but it was more based on the positioning of text and the fonts used. this was important as i didn't want the advert to be overcrowded or too full on, therefore by getting audience feedback i learnt how much text was appropriate for the advert and how much wasn't. 

when comparing the first to the last audience feedback for my print products i saw the progression that was made to improve the products. the audience feedback was mainly positive throughout therefore letting me know that the products were appealing to the target audience.

Original design 

Final Design after audience feedback

SUMMARY

Audience feedback was a useful tool throughout the construction of my products as it allowed me to get input from those in my target audience, letting me know if i was going away from what they appeal too. this allowed me to make sure that my products were suitable for the target audience and that they were what they expected from the products. Overall the audience feedback has had a huge impact throughout my products leading to lots of change and development, it was a significant in the completion of my products, without it my products wouldn't have ended up in the same form as they are now.

However i could have improved the audience feedback i received by asking more questions, especially about how the target audience expects the products to be marketed. as well as improving by using more social media techniques such as twitter polls to get direct audience feedback from the target audience.