Research & Planning- Digipack Template Analysis (Ciara)

• A digipack is a type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more discs.

Here is one example of a digipack, used to demonstrate the key features needed to sell a CD. These features include the album cover, the back and the extra aspects in the inside.

Pros:
- Simple, yet eye catching design which makes it suitable for a large majority of audiences 
- Has a clear front, which would be used to illustrate the album cover clearly
- As well as having a front and a back, it also includes an inside sleeve, which can be used to place an photo or perhaps a booklet of the lyrics
- In general, using a digipack creates more publicity than only producing a downloadable version, as it is visible to the eye and is available in more wide spread places (i.e. high street shops as well as online)

Cons:
- Due to it being quite simple, other digipacks might surpass it therefore be less catching to the audience. For instance, other digipack's may include more features such as a band profile as well as lyrics
- As it is smaller, therefore has less to offer, people are less likely to buy it, meaning the money spent on making a digipack would not make a substantial profit

Here is a second, and more advanced example of a digipack, which is more likely to be used for more popular artists and bands, due to their larger mass audience

Pros:
- This digipack would draw the audiences attention more and give them more of a reason to buy it, as it has more to offer
- Due to the larger space, this digipack has the option to include exclusives that you wouldn't be able to get anywhere else such as signed posters or lyric sheets
- In addition, a bigger digipack means you can pack more information into it, such as tour dates and new releases, which would not be possible for a smaller scale digipack

Cons:
- Although having a larger digipack is extremely beneficial it does come at a cost. Producing a larger scale digipack will cost more money, because more sheets need to be filled
- Furthermore, it can also be hard sometimes to find something useful to fill all of the sheets. For example, not very well known artists would find it hard to fill all of the sheets on a large digipack, therefore they are likely to stick to small scale ones