Research & Planning: Digipak Template Analysis

Digipak Template Analysis

What is a Digipak?

A type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more discs."Digipak" came to be used to describe all soft CD packaging. They were first created by MeadWestvaco, and their product, called Digi-pak, is trademarked. 

STANDARD DIGI PAK TEMPLATE

PROS

- Although it is a basic design the layout still allows all the necessary information to included

- The small sizing allows for it to be posted in the mail, as it is both thin and lightweight

- The turn pocket adds a different feature that may contain a message from the artist, photos, vouchers, competitions etc. 

CONS

- The template is small in comparison to other digipaks, suggesting it is the anything extraordinary and unique, which may turn customers away.

PROS

- This digipak is slightly more advanced it has move unique it has a corner pocket, which customers may choose to place other cds

- It has a more rectangular shape, which is different to the basic digipak, this may caught the eyes of passers by. 

CONS

- Customers may think it is quite a big digipak and may decide against it pushing them to download it 

- As it is more advanced it may be more expensive which would turn off customers

DIGIPAK EXAMPLE

An example of a unique and successful Digipak is Demon Day by the Gorillaz.

As downloading is becoming more and more the main source of buying music artists now have to work harder on making their Digipaks more extravagant and appealing for their audiences. 

What is unique about the Gorillza Digipak is that it folds in different ways to the usual sideways fold, it folds from all sides and then opens up into a cube revealing a cartoon character on each side. The cartoon character are there is represent each member of the band. 

As all of the character head-shots are over a white background it really makes them stand out especially with the fact that they are all have strange facial expressions. This is an unconventional approach as each band member hides behind the face of a cartoon version of themselves, rather than letting everyone become aware of who they really are.