Advantages
Shows the CD in a presentable way, selling it more than just a CD in a case, offering a second inside slot that can hold lyrics, or a band profile depending on the preference of the artist. Moreover, it has more to offer the customer than a simple CD case, therefore could tempt people to buy it rather than download it straight.
Another advantage is that digipaks can generate more publicity for a new artist as people will want to know more about them especially if they are new to the mainstream.
Disadvantages
A disadvantage is that because the template is quite small in comparison to other digipaks therefore it could mean that people might not buy it as it doesn't offer as much. Moreover as it is small this means that it cant offer as much as there isn't as many pockets in the inside of the digipak.
Another disadvantage of a digipak is that they cost more and might not make profits as they are competing against online downloads. Therefore everything that is offered in the digipak can be found online for free, for example lyrics or band photos and especially tour dates.
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| A larger Template offering more to customers |
Advantages
Gives the customer more of an insensitive to buy the digipak as it has more to offer. For example some digipaks offer band posters or lyric sheets and because the digipak is larger it can have both instead of a one or the other.
This is an example of a full digipak. As you can see in Micheal Jackson's "This is it" there is more available including a poster, lyrics as well as lots of photos. This album digipak is special as it was released after his death, therefore there is more inside to try and get people to buy it, also there is an market to sell too, as people wanted to buy his last album so everything inside the digipak is just extra.
Another advantage of the large digipak is that it can hold more information. such as tour dates and locations which might not fit onto one small panel in a small digipak.
Disadvantages
However there are some disadvantages to having a large digipak, one is trying to fill all the panels. It will be harder for a smaller artist to try and fill all the space in a large digipak if it is their first album, therefore most new artist will go for the smaller digipak.
The 1975's first album "1975" was their first release therefore they didn't need to use a large digipak, This meant that they used a smaller simple one that had the CD and a list of the songs. This is a good example of showing how using smaller digipaks can work better for new artists.
My choice
I have come to the conclusion after researching both templates available the 4 and 6 panel, that i would use a 4 panel template for my digipak if i was an unsigned artist. this is because as an unsigned artist it is going to be harder for me to fill all 6 panels. People who buy the album are going to be doing it more for the music as that's all they would know about me. this allows me to just put the song list and maybe the lyrics to the songs. Another reason i would use the 4 panel digipak is that as an unsigned artist i would want to save as much money as possible, therefore spending money on create a poster is going to waste money that i may not make back depending on sales.
However i know by choosing the 4 panel i am missing out on the opportunity to get more information about me to my audience however i feel that the benefits of the costing and the time consumption the 4 panel is a better choice for an unsigned artist.
Furthermore I refer a simple design to albums therefore my personal preference is the 4 panel as it is straight forward and doesnt have too much going on, this would work well with my idea of having a simple sunset as the ablum cover as it means I can have a plain black inside with white writing.
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| An example of the artwork I'd use for my cover. |
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| The digipak net I would personally use. |
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