MoodBoard

Music Video Moodboard from joetiongson

Audience Feedback - Print Products (Group)

Construction Post: Digipak Creation (David)

Products

Method

To create this polarised type digipak I edited the photos we had adding Lightness to the picture which gives the white, misty like look. Then I added the offset and the contrast to further create this look. The white misty look is representative of a polarised photo which is linked to indie and "hipster" look, Which I was going for, as it suits the genre and the look of the band.Furthermore the use of street art I took in London is also linked with the indie genre as it is very plain and simple yet it shows where we are and then links to the video also.

The photos that aren't band group shots or London are scenery shots taken by me also. The photo for the disc is a shot of Hyde park and I used a sunset shot to use as a backdrop for the second lyric book. The sunset photo fits with the feel of the all the photos having a natural and simplistic look. 

                 Comparisons

The style of digipak we used can be compared to lots of other indie bands as it is a common theme. However the differences between ours and others is the use of different colours and more natural shots of both the band and the scenery around them. For example Fall Out Boy's "Save Rock and Roll" album, which has a almost polarised style for the front cover which is similar to ours. and the Killers' "Day and Age" album which uses a dot method to give it the same effect as a authentic photo.

Audeince feedback - Video

Construction Post: Equipment

EQUIPMENT 

Throughout the filming process we used lots of new equipment that we had not used before hand, as well as equipment that we were already confident using. These included:

• Steadicam/flycam
• GoPro with a wide angle lens with a body strap 
• Canon EOS 650D with a EF/EF-S x1.6 Lens
• 4 LED Lights 
• 2 lamps with orange and blue filters
• Canon EOS 1200D with EF/EF-S x1.6 lens 

Steadicam / Flycam

The Steadicam/flycam was used throughout the filming process in order to get steady, flowing movement shots and was very useful in both aspects of the music video, in London and the performance shots. When in London the steadicam/flycam was used to generate panning moving shots going around the band, and during the close up of Joe singing was used to create a flowing transition between the London shots and the band shots.

GoPro with a wide angle lens

The GoPro was useful in order to incorporate the band in the filming process, as it is a lot smaller than the DSLR it meant that the band members could hold and walk around with the camera on easily creating a connection between the band and the audience. It also allowed for new types of shots that were impossible to get with out such as using the strap to record when on the bikes, as riding with a DSLR would be impossible to get the same quality of shot.

Another key aspect of the GoPro is that the wide angle lens helps conform to similar videos in the indie genre therefore making the video similar to that of the industry. 

Canon EOS 650D with a EF/EF-S x1.6 Lens

The DSLR was the most important camera throughout the filming process as it was the main camera for the filming. During the performance shots the EOS 650D was used along side the 1200D in order to get the different angles, and close ups. 

Key features of the 650D is the high quality video that it produced especially in low light, this meant that when filming joe singing with no back lighting the image didn't come out grainy or fuzzy as the IOS was able to be changed to fit the situation. When used with the steadicam it produced clear flowing images. 

LED Lights and Lamps

During the performance shots lighting was a key feature as it was used in different ways for each member of the band. for example for the guitars there was an equally balanced lighting from all 3 points; key, back and fill. whereas for Joe as the lead singer there was no back lighting as it only his facial features stand out, this created a more dramatic connection between the audience and the singer. It also put emphasis on the song and the music instead of the background, this is a convention of the indie genre.

The use of 4 LED lights and 2 lamps was vital in order to generate the warm glowing look of the band members, the orange filters used created a warm image, which was more suitable than the cold blue filters as it matches the lyrics of the song. Therefore by using a warm inviting glow to the images it relates to the childishness that the lyrics are talking about.

Canon EOS 1200D with a EF/EF-S x1.6 lens

The EOS 1200D is a slightly less advance camera than the 650D and therefore produces slightly less quality images in terms of video. however the 1200D was vital for the images for the digipak, 4 out of the 6 images on the digipak were taken on the 1200D as it has a better settings for natural images which was the theme of the digipak, therefore making it more useful for these shots than the 650D.

Below are 2 examples of photos taken on the 1200D

orignal photo from 1200D

Edited final version

orignal photo

edited final photo

Jungle Doctors - Late (Music Video) // A2 Media

Construction Post - Inspiration for editing

When editing the raw footages together with the band shots, I wanted to have this 'go-pro' atmosphere where the people on the music video are aware of the camera which conforms to the genre conventions of a pop video, primarily Justin Biebers 'Beauty and the beat'.

However, because ours is the indie genre, we included band shots and instrumentals we filmed in school to combine with the raw footage from Central London. I had to intertwine both types of shots together for a smooth transition between each other. The areas where I was suppose to sing I presented with a lip synced shot of myself and potent instrumental bits of the song I portrayed through close up shots of members of the band playing their instruments. In the final product all the shots transitioned smoothly, showing a wide range of conventions of the indie genre with a bit of pop alongside the props conforming to the genre included plain/ vintage clothes and a simple background in the band shots.

Research and Planning: Digipak Examples

Research & Planning: Net Products Audience Feedback (David)

Research: Audience Feedback - Magazine Advert (Group)

Magazine Advert Options

Research & Planning: Costume Ideas

Our idea for the band is to be wearing clothes that are typical of the indie genre. this means wearing brands associated with the genre such as thrasher or nike. this allows our band members to appear young and can associate themselves with the fans of the genre. However each band member will be wearing their own style which creates a stylish and modern look for the band.

Research: Audience Feedback - Magazine Advert (Jodie)

Magazine Rough Copy (Jodie)

Our magazine advert follows the theme of other indie boy band, focusing on a natural picture with a minimal background; including different font styles & sizes, with reviews and rating in small. 

       Groups from Jodie Turini

Research & Planning: Magazine Image Research (Jodie)

While filming the music video we took various stills of the band in all the locations we visited, this enabled us to have a great deal of choice when designing our digipak and magazine advert. 

                             

We attempted to use the same image from the digipak onto our magazine but due to it being a close up landscape shot, we could not crop it in order for it to be the standard image size of a magazine. As seen in the examples below, all of them are portrait in order to ensure they fit in the magazine; also, they have a small colour scheme and contain vibrant colours. 

Following gold/black/white theme, strong bold colours on a black background.
Includes reviews, praising the album. The focus is on Ellie's picture and face, drawing all attention to her. 

Focus is on the name of the band, selling their name in white strip, in contrast to the dark background colour.
The cover follows a faded colour look, and it doesn't include a picture of the actual album. 

A simple, old fashion design, using the same text throughout the logo.
Individual pictures of the band, making all the focus on them, their setting reflects their genre of indie rock. 

MAGAZINE CHOSEN IMAGE

Why we chose this image?

- Can be cropped to become portrait

- Sun is shining on their faces (natural spotlight)

- The band are pulling natural faces, it doesn't look staged

- The setting of outside reflects our music video

- Vibrant colours (background) 

Research & Planning: Album Magazine Advert Analysis (Jodie)

Research maga from Jodie Turini

Research & Planning: Fonts - Magazine (Jodie)

FONTS FOR 'Debut Album Out June 13th'

The first text of 'STENCIL' was chosen as it is bold, stands out and differs for the other texts used therefore making it more diverse and adds variety. The use of white text next to the NME review causes it to further draw attention for the audience.

Research & Planning: Magazine Audience Feedback (Jodie)

Rough Net Products (David)

Front Cover

CD Tray

Thanks you (1st Panel) 

Right Lyrics Book (4th Panel)

Left Lyrics Book (3rd Panel)

Back Cover

Spine

Sample for cover

another style for front cover

different options for back 

Research & Planning: Album Magazine Advert Analysis (Ciara)

album magazine advert analysis from ciaranolan10

Construction Post: Magazine Advert Editing (Jodie)

Construction Post: Editing (Jodie & Ciara)

CONSTRUCTION BLOG - EDITING

Gathering of raw footage along with the song

One of the first challenging problems I encountered whilst in post production was applying the title of the band and song in time with the beat of the song. Overcoming this involved close analysis of the sound waves of the song underneath the footage and where ever the beat reached a high was then I added the texts in order for a fluent transition. 

When editing a particular scene, I came across a piece of footage I liked which had good lighting on the singer and a quality angle, which it was shot in.  However David's hand was in the way during filming so I overcame this by getting a 'black image' off google and placing it over the hand so that it would blend into the background.

This screenshot shows a problem we came across and resolved  - The problem was that our drummer was playing off tune to the beat of the song so we tried to copy and paste the same footage and sped it up x2 so that it would be in tune with the song. Luckily when we asked for audience feedback on this particular area they didn't notice the edit but in fact looked authentic.