After receiving audience feedback on the rough copy of our music promo for 'Dry'. We found that the idea that we had planned and story-boarded wasn't going to work, and that we had to change our idea.This lead us to use another song by the same artists; 'Late' due to its faster beat and tempo. This meant that we had to restart from the beginning.
After doing the lyric analysis for the song we understood it to be talking about being childish and the transition from adolescences to adulthood. This led us to develop on this idea and we wanted to create a video that looked authentic to the indie genre as well as real for the ages we were portraying. This then led to the idea of having a "self filmed" indie video where the camera would be held by the band and would follow the band on there day out.
The idea was to follow the band around London as they go about messing around and acting childish. We also wanted to add in some lip syncing of the band on this day out but wanted to keep it informal to keep with the connections of an informal self film indie video. We also added another member to the band we were using from the first try, this is because when watching the band shots back we recognized that the lead singer was too busy trying to play bass instead of moving around and being the over the top singer which is the convention of most lead singers in indie bands.
Our real inspirations for the idea of the group messing around on a day out comes from a mixture of indie rock group Blink182's video for 'All the small things'. This childish like behavior is what we tried to capture in our footage.
For the band shots we wanted to make it look authentic to an unsigned band, meaning we used a small recording studio that would be available to such groups, the main inspiration for this type of shots is Artic Monkeys' 'Snap Out Of It' video
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