Construction Post - Inspiration for editing

When editing the raw footages together with the band shots, I wanted to have this 'go-pro' atmosphere where the people on the music video are aware of the camera which conforms to the genre conventions of a pop video, primarily Justin Biebers 'Beauty and the beat'.

However, because ours is the indie genre, we included band shots and instrumentals we filmed in school to combine with the raw footage from Central London. I had to intertwine both types of shots together for a smooth transition between each other. The areas where I was suppose to sing I presented with a lip synced shot of myself and potent instrumental bits of the song I portrayed through close up shots of members of the band playing their instruments. In the final product all the shots transitioned smoothly, showing a wide range of conventions of the indie genre with a bit of pop alongside the props conforming to the genre included plain/ vintage clothes and a simple background in the band shots.